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Whether you celebrate it or not you can’t hide from the fact that Valentines Day is just around the corner. Being a hotel group Valentines is one of the busiest holidays in the year and from what I have witnessed this week our hotels are in full swing preparing for it! Our marketing team in head office went with a more controversial campaign this year and decided to target the lads with the adverts entitled ‘Keep your Bird Happy’. I was a bit surprised by it at first but I must admit it has been one of our most successful Valentines campaigns to date so maybe they’re onto something!
