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Apprentice Week 3

Posted: 2010-10-05 12:00:00 The task for this week’s Apprentice on TV3 was set by Lucozade to promote their new ‘Lucozade Sport Lite’ drink. The task was a marketing task whereby each team had to create a marketing campaign for the new drink with a billboard ad and slogan. Bill mixed the two teams up and added an extra twist by selecting the project managers for the task himself. He chose Caroline for team Fusion and Panos for team Elev8 as he felt both candidates had fallen under the radar for the previous two tasks.

In my opinion neither of the two billboards produced were very innovative and Fusion’s made no sense with the camel in the picture. However, I do think they thought outside the box a bit more than Elev8 but ultimately it didn’t work for the client. Elev8 chose a lightning concept to coincide with the new name and using the brand colours they did produce the more professional of the two billboards and did deserve to win the task.

Following Fusion’s defeat, project manager Caroline McHugh chose to bring Ciara McManus and Niamh Humphreys back into the boardroom with her. Despite Niamh insisting it was unfair that she was taken back in I would have to argue as she had marked her cards with me after the first task. Bill definitely made the right decision as this was the second time Niamh had underperformed and didn’t deserve another chance. From the preview next week’s task definitely looks worth a watch and I’m looking forward to seeing who is taken into the boardroom.


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